There’s a twitter here, a twitter there.
There’s a reporter calling about a blog post.
Has the Facebook been updated?
The NCAA Super Regional starts in 3 days.
Who’s going to Arkansas for the Track Championships?
Everyone wants to talk to the new recruit.
What’s the plan for our All-America campaign?
He said what??????????

Have any time for strategy? I know, I know, you planned to do a communications plan this summer. It’s important for your athletic department. Seems like Communications is the new Marketing…everyone is talking about it. But who’s going to lead the process? Who needs to be a part of the process? Is it just something you can do if you turn off the phone for a week?

When the world is moving at the speed of light, it’s not always realistic that communicators have time to do strategic planning or even be strategic at all. In reality, however, strategy is exactly what you need to maximize opportunities and create a program that supports the overall efforts of the athletic program.

To help you keep strategy and focus when the world around you seems reactionary and in crisis, we have developed a 5-point Strategic Communications Checklist:

√  Know your destination

√  Keep your audience in mind

√  Make good vehicle decisions

√  Communicate

√  Measure

Over the next few weeks, we’ll go through these a bit more in detail to give you a tool you can use to stay focused on the strategic plan you’ve already created or to have a little strategic focus until you do finally get around to writing that plan.